Fashion Print designers

'i have to wear black colored to clean my palette'. Mary Katrantzou inside her London studio. The models tend to be using dresses from her Topshop range, which begins at £40. Photograph: Jamie Baker for the Observer

Imagine an area of blossoms. an area of plants at its rawest and ripest, in awful, European midday sun. Tints on gruesome part of brilliant, petals just regarding turn. And imagine it seen through a long-lens camera, possibly while a bit tearful, possibly while heartbroken and distracted. Hold that image in your thoughts: this really is a Mary Katrantzou printing, is abstracted magically into a rigid gown. And also this – this strange sensation you get once you encounter Katrantzou's designs, half-queasy (like her Jewel Tree Dress, the £8, 300 little bit of "demi-couture" which is based on a Fabergé egg) and half-elated (once more, that fabulous Jewel Tree Dress bobbing down a catwalk like a person's brie-affected fantasy) – this is why we are excited that, with her collection for Topshop striking shops recently, we'll eventually have the ability to afford a bit ourselves.

Mary Katrantzou came later to style. Produced in Athens in 1983 to a textile-designer parent and an interior-designer mama, she relocated initially to The united states to review design, after that to London doing textile design at Central Saint Martins, in which she only specialised popular on the MA. She talks refreshingly about the woman manner education – she discusses the long nights "learning its history, geekily connecting the dots" for up to speed together peers. At university she taught herself Photoshop, scanning in an image, after that building it up into those agitated prints that make you feel drunk but started to determine the girl. In past times 3 years she's built a small business with over 100 worldwide stockists – Ruth Chapman, CEO of manner boutique Matches, claims they offer out-of Katrantzou's designs in hours. What does Chapman believe she is performing right? "Two primary things, " she decides. "She cuts her clothes beautifully, so that they fit and flatter the user, and next, the woman images are extremely smart. They stand-up as pieces of art in their own right, which makes her outfits very collectable. Her styles always make me personally feel uplifted."

Outfit by Mary Katrantzou. Photo: Aitken Jolly the Observer